3) They fail to keep things small as they grow bigger If you want to compete in a crowded market, you have to have something amazingly different, not the same old marketing that every snowboarder has seen hundreds of times before. Snowboard features like ‘super grip edge’ and ‘hyper super jump bar’ aren’t enough win over the average consumer from bigger companies with bigger budgets. Whether they are actually ‘core’ or not doesn’t matter and claims of new technology don’t matter unless they truly are HUGE, new and useful changes to the way things are normally built.īy huge, I mean something really different such as Now Bindings. Well guess what… everyone else is claiming the same thing too. They say they’re ‘local’ and ‘core’ and they claim to have awesome new designs and technology that make them way more awesome than others. ![]() Nearly every single snowboard company claims the same thing. 2) Cool designs and claims of ‘local’ and ‘by rider for rider’ aren’t enough Unfortunately, from what I’ve seen in most upstart companies, they aren’t really different from everyone else. While I get that clothing and snowboards are the biggest products in snowboarding, it’s an insanely crowded market.Ĭrowded markets aren’t always a bad thing, it shows that there’s a market out there, but it also means you have to offer way more than everyone else to be successful.Įntering a crowded market such as snowboard clothing means you’ll either need to spend millions to advertise yourself to the masses or have something that really stands out and makes you different. One of the biggest things you’ll notice is that nearly every upstart snowboard company is a clothing or snowboard company. A bad economy can make companies fail faster, but in the end it still takes other factors to put a snowboard company in the position to fail. ![]() We can blame the economy and bad snow seasons, but in the end I think there’s a few bigger reasons for this. While Technine is one of the larger companies to be changing hands, there’s still always been a steady flow of companies entering and exiting our sport just as quickly as they began. With so many companies going broke or running into problems, it brings about the question: So, is reporting that long running snowboard company, Technine, is being sold off and possibly moving to Utah.
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